On 26 June 2024, Ambassador Boosara Kanchanalai together with Yang Mulia Pengiran Mohammad Amirrizal bin Pengiran Haji Mahmud, Permanent Secretary for Sports, Ministry of Culture, Youth, and Sport, officiated the opening ceremony of Thailand Grand Fair 2024 held 26 – 30 June 2024 at International Convention Center, Brunei Darussalam.

        29th Brunei Consumer Fair consisted of over 500 booths from local businesses and foreign vendors. Royal Thai Embassy, Bandar Seri Begawan, organized Thailand Grand Fair 2024 in conjunction with Brunei Consumer Fair, where over 20 booths from local and Thai importers and distributors participated and showcased wide range of products namely Thai food and snacks, drinks, skincare, cosmetics, jewelry, spa products, including the Amazing Thailand pavillion to promote tourism in Thailand.

        29th Brunei Consumer Fair attracted over 1.5 hundred thousand visitors including the media and influencers.